Chelsie Rohlen
• (678) 200-7865 • rohlen.c@gmail.com
COPYWRITER & SOCIAL MEDIA SPECIALIST
I am a self-motivated professional with over two years of experience in the fields of marketing, advertising, and music business. As a highly dependable and committed employee, I chase solutions to tough challenges and value communication, thriving on feedback and enhancing performance. Core competencies include:
- Copywriting and editing
- SEO
- Blog writing
- Social content creation
- Social media monitoring
- Music business
PROFESSIONAL EXPERIENCE
August 2014-Present: Layla Grayce/Zinc Door, Copywriter; Atlanta, GA
- Write remotely for Pasadena, California-based e-commerce home furnishing and décor stores
- Craft SEO-driven product descriptions in distinct brand voices to influence sales and strengthen brand recognition, building strong relations with vendors through collecting product information
- Edit and assist in conceptualizing compelling blog and newsletter content
- Ensure content accuracy by proofreading and performing copy-related updates and edits throughout
- Remain atop current trends to cater to customer interests in top industry topics
July 2014-Present: Porchlight, Freelance Blogging and Social Media Monitoring; Atlanta, GA
- Manage and monitor social media fan bases totaling 1 million+ on Facebook, Twitter, and Instagram for RYOBI Power Tools, RIDGID Power Tools, Hart Hand Tools, Arctic Cove, and STOK Grills by engaging online community to create exceptional customer service environment
- Ghostwrite weekly blogs for design agency regarding social media, marketing, packaging, and graphic design
August 2013-August 2014: McCauley Marketing Services, Copywriter/Account Coordinator; Norcross, GA
- Wrote SEO-friendly copy for diverse uses including online marketing, print ads, and long-form web copy
- Created service-specific content for email blasts, newsletters, digital ads, blogs, and daily social media on various relevant digital media platforms for a wide variety of clients
- Monitored and optimized clients’ social media presence to ensure maximum reach and engagement
September 2012-June 2013: Southern Ground Artists (Management), Intern; Atlanta, GA
- Began position as an unpaid intern, and was promoted into a paid employee within internship duration
- Updated social media outlets with artists’ content; used Facebook Insights to achieve greatest impact
- Assisted in maintenance of company-wide tour schedules and tour merchandise locations for multiple artists, including multi-platinum selling Zac Brown Band
- Worked with A&R to identify “hot” local bands using social media trend monitoring, assisting in booking several to play Southern Ground Social Club, the company’s music venue
- Created email marketing campaigns in MyEmma for Blackberry Smoke and The Wood Brothers
May-October 2012: Scoutmob, Editorial Intern; Atlanta, GA
- Wrote several pieces on local culture, dining, and current events for digital outlets
- Assisted in copyediting marketing content, curating deal and article ideas with the editorial team
EDUCATION
University of Georgia, Athens, GA
Bachelor of Arts in Journalism, Summer 2013, cum laude honors, 3.5
Major: Mass Media Arts, Certificate: Music Business